Page 71 - New Cloth Market November 2022 Digital Edition

NEWS BRIEFS

Addressing media persons, the Sec-
retary Textiles emphasisised that the
Government of India is continuously
working through its various schemes
with handloom and handicraft artisans.
Support is being provided to them for
better marketing, acquiring raw mate-
rial, enhanced designing techniques
and others, she said.
On the occasion of 2nd Janjatiya
Gaurav Diwas, the exhibition is an
initiative of the office of Development
Commissioner for Handlooms and
Handicrafts, Ministry of Textiles, Gov-
ernment of India through National
Handloom Development Corporation
(NHDC) Ltd. to provide direct access
to the handloom weavers and artisans
to market their products to consum- Special Handloom and Handicrafts Expo in New Delhi: The week-long
ers. The exhibition enables an inter- exhibition at Handloom Haat, Janpath will conclude on November 21,
face between the weavers/artisans 2022.
and consumers.

The week-long exhibition at Handloom
Haat, Janpath will conclude on No-
vember 21, 2022. The exhibition will
be open to public from 11 am to 8 pm
on all seven days.
Handloom and Handicraft sector is a
symbol of our country’s rich and var-
ied cultural heritage. The handloom
sector of India engages 31 lakh and
handicraft sector of India engages
more than 30 lakh persons which is
next only to agricultural sector in the
country.

The art of handloom and handicraft
has traditional values attached to it
and each region has exquisite variet-
ies. The uniqueness of products such
as Pashmina Shawl, Tussar Saree,
Naga Shawl, Kotpad Saree, Madhu-
bani Painting, Warley Painting, Art
Metal Ware etc. to name a few attracts
customers across the globe with ex-
clusives art, weaves, designs and tra-
ditional motifs.
Government of India has launched
various schemes for Handloom and
Handicrafts sector for branding of
high-quality products with zero de-
fects and zero effect on the environ-
ment to encourage and to give a dis-
tinct identity to the products, apart

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