Page 7 - New Cloth Market December 2022 Digital Edition

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Aarti Chemical Industries (p85)
Ahmedabad Processing Mills (p85)
Al –Rehman Belts (p89) Editorial
Amik Printers India Pvt Ltd (p87)
Angel Mechtronik (p14)
Anupam Creation Pvt. Ltd. (p81)
Balaji Dye Chem (p81)
Balkrishna Textiles Pvt. Ltd. (p85) Surplus or Dead Stock Being Given New Life
Chemidyes (India) Corporation (p89)
Colourtex Ind. Pvt. Ltd. (p9) Thanks to the rush to cash on the 'sustainability' wave, brands with the help of design-
CS Panchal & Co. (p87) ers have found a new way to recharge consumers. The trend for creating new articles
Darshit Trading Company (p73) from old cloths by reusing, renewing and recycling the old ones is getting great
momentum. Active involvement of some of the top brands and designers indicates
Deepak Textile Mills (p75)
that there is a conscious effort to redefine fashion. Is making new from old looks going
Dharnendra Enterprise (p89)
to be the future of fashion?
Grup Additives LLP (p81)
Everywhere, 'sustainability' has become a priority in a post-pandemic world. Using
Gujarat Flotex Pvt. Ltd. (p79)
‘deadstock’, the leftovers from clothes manufacturing, to create something new is
Ibrahimbhai Ganibhai & Co. (p87)
appealing and makes sense environmentally. Consumers also appreciate the idea of
Inter Continent Chemical (India) Ltd. (I Cover) saving waste fabric from landfill. They are curious to know more about brands that use
Inter Continental Industries (II Cover) deadstock in their designs. But there is more to deadstock than it first appears.
Jay Chemical Industries Pvt. Ltd. (IV Cover) For a number of fashion houses, ‘deadstock’ is more likely to refer to unused and
J-Printex Polycolloids Pvt.Ltd. (p89) unworn items rediscovered by a vintage dealer with a good eye and set of contacts
Jyoti Laboratories (p88) with old warehouses where such goods are kept. For sustainability, using deadstock
Kankariya Textile Industries Pvt. Ltd. (p81) is obviously better than producing something from scratch but there is a strong feeing
that brands might actually be using what is called “available stock” – the extra fabric
Krishnakant Enterprises (p81)
generally produced by manufacturers along with orders with the idea that this too will
Kumar Textile Industries (p90)
be sold.
Leo Rubber Industries (p89)
Traditionally, “deadstock” used to mean fabric unsold/unused by the manufacturer.
Life Style Fabrics (p83)
However, 'unsold' stock should not be confused with 'unsellable' goods. Fashion
LS Auxichem Pvt. Ltd. (p5)
experts opine that "with no clear regulation on terminology, brands are able to call
Mechazonix Industries Pvt. Ltd. (p77) deadstock, stock that is dead to them because nobody purchased it, rather than
Megha Chem Industries (p79) unsellable goods. This is controversial territory. Terminology can redress misused
Microcosm IT Solution (p83) concepts as much as reinforce others."
Parshwanath Dyestuff Industries (p11) This is likely to create controversy. It is, therefore, suggested to use a more respect-
Rameswar Udyog Pvt. Ltd. (p87) able term – “upcycling”. There are leading designers who are giving fashion a spin by
Rang Rasayan Agencies (p90) repurposing vintage clothing and fabric. Some reports suggest they use clothes
Rinkoo Processors Ltd. (p79) sourced from a secondhand market in Accra. This shows what happens to huge
volumes of unwanted clothes the west sends to Africa, before many of them end up in
Sarex Overseas (p10)
landfill. The media reports have claimed that not just high-end designers, a cluster of
Saurabh Enterprises (p90)
smaller labels are utilizing these techniques to make new clothes out of old.
Semitronik Instruments (p79)
The “upcycling” fashion industry is growing rapidly, specially in Europe where busi-
Shivram Dyeing & Printing Mills (p85)
nesses engaged in converting old to new goods are being encouraged by govern-
Shree AMB Engineers (p90) ment support and financial aid. Also, such businesses get huge media attention
Shree Pushkar Chemicals & Fertilisers Ltd (p6) which acts as free advertisements for them. It is not just high-end designers. A cluster
Shri Siddharth Industries (p90) of smaller labels are utilizing these techniques to make new clothes out of old. They
SNE Texfab (p85) deconstruct and reassemble all garments for selling as 'new in the market. According
to media reports, Berlin based high-end brand Fade Out Label, uses 70% vintage
Starco Arochem Pvt. Ltd. (III Cover)
clothing to make new pieces, with dresses and tops priced at about EUR200 (£180).
Surface Active Industries (p88)
Owners justify the price for environmental reasons and also for aesthetics. They claim
Swan Energy Limited (p85)
that the vintage denim and fabrics, which they recycle, influence the uniqueness of
Syntho Chem Industries (p79) each piece.
Tahira Dyeing (p83)
A new breed of designers is getting ready for the industry who specialize in convert-
Techno-Coat Systems (India) (p87) ing old un/used or vintage or deadstock materials into New Fashion to combat the ills
Texture Digital (p88) of Fast Fashion! There can be no two opinions about the fact that to make a real
Veeraj International LLP (p90) difference in terms of fashion’s impact on the environment, we need a multiplicity of
Venus Dye Chem (p79) approaches. But “the reuse, renew, recycle opportunities" from the vintage or dead
stock of clothes must be responsibly and honestly used. G.D. JASUJA
WHAT ARE YOU WAITING FOR? Managing Editor

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