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                                NEWS BRIEFS
Weaver Services and
Design Resource Cen-
ter will be set up in
Kullu district: Textile
Minister
Shri Piyush Goyal calls for proactive
initiatives to modernize the design,
quality, packaging and marketing for
better prices for products in interna-
tional market to benefit weavers
Announces setting up of Weaver
Services and Design Resource
Center in Kulludistrict of Himachal
Pradesh to encourage attractive
handicraft products of the State
Addresses “Seva & Samarpan
Abhiyan” Programme with Artisans
at Atal Sadan in Kullu
Union Minister for Commerce & Indus-
try & Textiles Shri Piyush Goyal has
said that Himachal Pradesh possess-
es tremendous talent and potential
with magical hands that are weaving
beautiful art products. He said there
is a need to work proactively by the
State & Central Ministries to bring
these products into the international
market in a befitting manner.
Shri Goyal announced that a Weaver
Services and Design Resource Cen-
ter will be set up in Kullu district of
the State to encourage attractive
handicraft products of the state be-
sides providing a better platform for
export of these products in the inter-
national market. The Minister was
speaking at an interaction programme
with handicrafts and handloom arti-
sans organized under 'Seva & Samar-
pan Abhiyan' to commemorate the
golden jubilee year of statehood of
Himachal Pradesh, in Kullu on 26th
of last month.
The Minister said that Himachal
Pradesh had immense potential for
handicrafts and skill up-gradation of
artisans, modern equipments and
training would be imparted to prepare
qualitative new designs in the Weav-
ers Service Center. He said that moreattention was needed to modernize the
design, quality, packaging and mar-
keting so that the weavers get better
price for their products in the interna-
tional market. Union Minister said that
Himachal's cap is recognized interna-
tionally today and there was a need
to redesign the same in line with the
international requirements in coldest
places in the world.
NCM-OCTOBER 2021
74The Union Minister suggested to or-
ganize district-wise exhibitions of
these products in big cities, people
associated with the textile industry
and five star hotels so that their brand-
ing could be done at national and in-
ternational level. He asked the weav-
ers to get their trademark for which
the central government had reduced
the registration fee by 80 percent.