INTERNATIONAL BUSINESS PAGES an area of more than 10000 square meters in China, with a market operat- ing area of 76.1861 million square meters, 1.4219 million shops and 1.1549 million merchants. The coexistence of opportunities and challenges has become a long-term is- sue faced by professional market people. The professional market should be stable in changes and actively in- novate in "Turning Crisis into opportu- nity". Xu Jianhua, vice president of the circulation branch of China Textile In- dustry Federation, said in an exclusive interview that under the background of the development of domestic and in- ternational circulation, China's textile and garment professional market should start from the six major direc- tions of intensification, specialization, branding, digitization, greening and in- ternationalization, so as to comprehen- sively promote the transformation and upgrading of the textile and clothing professional market and establish a new positioning, We should explore new advantages, optimize new channels and seek new development. First, intensive development is a nec- essary prerequisite for high-quality de- velopment. Through intensive develop- ment, the professional market takes differentiation as the principle to real- locate the producers, consumers and channel providers, so as to make them clear their own positioning, realize the precise matching between the up- stream and downstream of the indus- trial chain, improve the production ef- ficiency and operational efficiency, and alleviate the imbalance of the main structure. Strengthen the core position of the leading market and realize the adjustment of regional distribution through the distribution of the leading market in the whole country; Through the exploration and transformation of the business model of the professional market, the industrial functions of the production and the sales market should be repositioned, the regional docking and cooperation should be strength- ened, the imbalance of regional struc- ture should be removed to achieve the high-quality development.China: Garment Industry Saw Increasing Trend in January-July 2021 In July, the economic operation of China’s apparel industry continued its recovery growth. And the main operating indicators such as production, sales, investment and efficiency maintained rapid growth. However, affected by the uncertain pandemic, floods in China, as well as the disappearing low base effects, the growth rate of various indicators has slowed down significantly. Meanwhile, corporate profitability is also influenced by intensified market competition, high factor prices, rising logistics freight, and fluctuations in the RMB exchange rate. The external situation facing China’s apparel industry is still not optimistic. The economic operation of garment industry in January-July is as fol- lows: Production According to the National Bureau of Statistics, from January to July, the industrial added value of garment enterprises above designated size grew by 10.4%. The growth rate increased by 22.3 percentage points compared with the same period of last year. The garment production of enterprises above designated size totaled about 13.21 billion pieces, up by 15.78% year-on- year. Domestic Sales According to the National Bureau of Statistics, from January to July, the total retail sales of consumer goods amounted to CNY 24.68 trillion, up by 20.7% year-on-year. Thereinto, the retail sales of clothing, foot & head wear and knitted goods by major retailers above designated size was CNY 553 billion, increased by 33.2% year-on-year. According to the National Bureau of Statistics, from January to July, China’s online retail sales was more than CNY 5.81 trillion, growing by 17.6% year-on-year. In the online retail sales of physical commodities, wearing goods increased by 21.6% year-on-year. Export According to the Customs Newsletters, from January to July, China’s gar- ment and accessories exports totaled over US$ 88.09 billion, up 32.9% year- on-year. Investment According to the National Bureau of Statistics, from January to July, the actual investment of China’s garment industry increased by 5.2% compared with the same period of 2020. Benefit According to the National Bureau of Statistics, from January to July, the main business income of garment enterprises above designated size totaled over CNY 779.94 billion, with year-on-year growth of 11.04%. The growth rate rebounded by 26.05 percentage points from the same period last year. The total profits totaled over CNY 33.22 billion, up by 9.81% year-on-year. And the growth rate picked up by 36.09 percentage points from the same period last year. While the operating income margin was 4.26%, 0.05 percentage points lower than the same period in 2020. NCM-OCTOBER 2021 66