EXECUTIVE PAGES Wrangler's indigo foam-dyeing process: To help minimize its water waste footprint, Wrangler cham- pioned a revolutionary water-saving technology that incorporates a foam-dyeing process that re- duces water and energy consumption by 90 percent. dyeing process will also allow fabric mills to produce much smaller quantities, when desired, than with conventional processes. In addition to reducing waste, smaller fabric runs will allow for greater design and marketing flexibility in the denim industry. Tejidos Royo, a Spanish fabric mill with a reputation for prioritizing environmental performance, will be the first to integrate the foam-dye process, which it calls Dry Indigo®. Royo is scheduled to receive the foam- dye equipment in October and expects to begin supplying Wrangler with denim before the end of the year. The first line of foam-dyed jeans will be Wrangler’s most recent action to minimize environmental impact and save precious resources. Among the brand’s demonstrated sustainability activities are the ongoing work in U.S. sustainable cotton and a commitment to reduce water usage by five billion liters by 2020. According to Royo, applying indigo dye to raw denim with foam instead of water will eliminate the need for the tens of millions of gallons of water typically consumed by conventional wet-dye systems. Advantages of Indigo Foam Dyeing The savings potential with this dyeing method is signifi- cant for both the environment and the bottom line. There are many benefits of indigo foam dyeing, including: 1. Significant water and energy savings 2. Improved production efficiency 3. Potential to reduce the product development cycle by 50-90% 4. Can be easily combined with hand processes, laser and ozone garment treatments 5. Limits the number of chemicals needed during processing 6. Allows for smaller lot sizes This technology can revolutionize the denim industry and allow companies to rethink traditional processing meth- ods. Through continued industry collaboration, the possi- bilities are endless! Scan the adjoing QR code to watch. NCM-OCTOBER 2021 12Wrangler Indigood Foam-Dye Denim: Wrangler's most sustainable denim yet and the first-ever foam-dyed denim on the market – the Wrangler ICONS with Indigood Collection.