On 19 August, Nicki Studios x Gina Tricot will be launched via Oslo Runway at 16.30 CET (on oslorunway.no and melkoghonning.no), and can be purchased online during a live shopping event at 20.00 CET on ginatricot.com.
Gina Tricot has recently published a sustainability report 2019. Since 2014, it regularly publishes the sustainability report. The Gina Tricot Sustainability team found 2019 the most memorable, from a sustainability perspective.
Highlights of our sustainability efforts in 2019
Every single piece of our denims are produced in more sustainable materials
57% of our products were manufactured from more sustainable materials
Replaced plastic shopping bags in stores with recycled paper bags
Launch of Gina Tricot Mini and partnership with World Childhood Foundation
Launch of RENT your party outfit
Transparent supply chain
We are committed and dedicated to building full transparency throughout our entire supply chain down to raw material level.
Today we have full transparency in our supply chain from sewing unit down to fabric producer. Some fibre producers are also selected by Gina Tricot.
We’re currently mapping our cotton, viscose and leather supply chains.
We collaborate with organisations such as CanopyStyle to help us better understand the complex nature of our supply chains, while providing us with responsible sourcing assurance.
We are nominating many suppliers’ suppliers such as labels, packaging and thread suppliers to maintain a better control.
Our sustainability pledge
By 2028, we will only provide:
Products made of materials that are more environmentally sustainable.
We currently define a sustainable material as being a recycled, organic or innovative new material within this area.
Products produced in a more sustainable manner. The entire supply chain from fibre to finished product will be sustainable, transparent, and third-party or internally audited.
Products that are designed for the circular economy, aimed at being reused and in the end recycled.
Products that are transported in a sustainable manner with less carbon emissions and using fossil free fuel alternatives.
Products that are sold in a sustainable channel. Stores and online channels that have sustainable interiors, packaging, electricity and waste control.
The Nordic Swan Ecolabel
In the autumn of 2019, Gina Tricot started to work with the Nordic Swan Ecolabel. The Nordic Swan Ecolabel is one of the world’s top ecolabels. It is a Type 1 ecolabel, which means it’s an independent organisation that works according to the life cycle perspective and with a holistic view when criteria are developed. It’s also controlled by the ISO 14024 standard (learn more at: www.svanen.se).
Circular fashion
Many of our suppliers around the world have stockrooms filled with leftover fabrics from old collections. To see this as the treasure it really is everyone has to get involved.
In autumn 2019, we launched a collaboration with Siri Wikman’s brand Aéryne, entirely made from leftover fabrics. Aéryne is a Swedish fashion brand based in Sweden with a design studio in Par is. The collections are made by women for women, and have a very strong feminine touch. 10% of the sales price for each piece in the collection was donated to UN Women, Sweden.
“The collection was a challenge for us in many ways, and we had to re-think our design process. Instead of sending our requests to our suppliers, we started working by asking our suppliers what they had left.”
Monika Mellin, Design Manager
Customised and repaired denim with RepameraHenning Gillberg, VD Repamera
With denim being one of our customers’ most loved product categories, we tried to give them something extra during 2019. We teamed up with Repamera, and together we offered customised denim pieces in one of our stores in Malmö, Sweden. We believe that when fitting has been optimised to perfection you will use the denim much longer and treat it with care. We also sent all denim customer claims to Repamera for repair, instead of giving customers new denim pieces. This represents a great environmental gain, and also sends an important message to customers that the denim still has a value and can be repaired rather than discarded. Repamera is an e-commerce tailor service that is based in Malmö, Sweden. Their professional and experienced tailors are all immigrants from countries in conflict who have found their first full-time employment at Repamera. Collaborations like this repair not only jeans, but also people.
“Through good collaborations we can make the fashion industry more circular, which is good for both clothing companies and mother earth.” Henning Gillberg, VD Repamera
Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. From tricot tops to international fashion destination. Lots of fashion for the money. That was the concept discussed at the Appelqvist family’s kitchen table in Borås. At its inception in 1997, the core idea behind Gina Tricot was to give female customers a happy surprise each time they saw the price tag on items sold in Gina Tricot stores. The focus back then was on tricot tops and initially, Gina Tricot had just 12 stores, all of which were located in Sweden.
Today, Gina Tricot has more than 160 stores located throughout Sweden, Norway, Denmark, Finland and Germany. It also offers online shopping throughout Europe. The company has approximately 1,900 employees and around 98% are women. Gina Tricot employees want to foster a sense of pride, inside and out. We are a company that has chosen to invest in and promote women.
Gina ensures that the silhouettes, colours and quality are in sync, along with all the planning to ensure that the right items, reflecting the right trends, are in stores at the right time. A decision on lead time is made every time an order is placed. A longer lead time is required for basic items that will be manufactured in large quantities, compared to what is required for smaller quantities of more exclusive garments. "We are able to get our unique collections into stores as quickly as two weeks after the designs have been created. In our work with the collections, key success factors are flexibility and flawless logistics. Manufacturing takes place in Europe and Asia and we adapt the collections to the preferences of our customers."
Head office
Gina Tricot's head office is located in Borås, Sweden. It's an inspiring, glass building that was designed by the renowned Swedish architect, Gert Wingårdh. Approximately 200 employees work here, with everything from fashion design and purchasing to marketing and accounting/finance. For more information visit their website.
On 19 August, Nicki Studios x Gina Tricot will be launched via Oslo Runway at 16.30 CET (on oslorunway.no and melkoghonning.no), and can be purchased online during a live shopping event at 20.00 CET on ginatricot.com.
Our sustainability pledge
The Nordic Swan Ecolabel
Henning Gillberg, VD Repamera
With denim being one of our customers’ most loved product categories, we tried to give them something extra during 2019. We teamed up with Repamera, and together we offered customised denim pieces in one of our stores in Malmö, Sweden. We believe that when fitting has been optimised to perfection you will use the denim much longer and treat it with care. We also sent all denim customer claims to Repamera for repair, instead of giving customers new denim pieces. This represents a great environmental gain, and also sends an important message to customers that the denim still has a value and can be repaired rather than discarded. Repamera is an e-commerce tailor service that is based in Malmö, Sweden. Their professional and experienced tailors are all immigrants from countries in conflict who have found their first full-time employment at Repamera. Collaborations like this repair not only jeans, but also people.
