The organizers of the event confirm that from April 18 to 20, 150 exhibitors representing 350 brands are expected to attend three pavilions at the Areal Böhler in Düsseldorf.
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The Areal Böhler in Düsseldorf will be distributed as follows: in the Kaltstahlhalle , visitors will find premium footwear brands, as well as a selection of fashion and accessories. The Alte Schmiedehallen are reserved for contemporary, urban, comfort and children’s footwear, as well as matching accessories. And, as usual, the Agentur Klauser agency will take over the Halle am Wasserturm , which will showcase more than 15 fashion, footwear and accessories brands.
The brands that have already signed up to participate in the special edition of the event are Andia Fora, Brenda Zaro, Bullboxer, Bundgaard (children), Copenhagen Kids (children), Falc Naturino (children), Floris van Bommel, Lazamani, Marc O ‘ Polo Shoes, Melvin & Hamilton, Panama Jack, Primabase, Superga (exclusive sponsor of the hostesses) and Wonders.
Mandatory security measures
Security measures at the Areal Böhler also include a new and well-equipped Covid testing center in the Glühofenhalle , which can be used by exhibitors and visitors alike. “We strongly encourage all event attendees to take advantage of this offer,” says Ulrike Kähler , CEO of Igedo Company . The required distance between the showroom spaces is at least 1.50 meters. And more improvements have also been made to the hallway ventilation system . Maximum hygiene and periodic cleaning of doors, surfaces and sanitary facilities is applied as a mandatory rule.
While on site, exhibitors and visitors are required to wear FFP2 or medical / surgical masks , which cannot be removed in the exhibition area. The catering will only be provided in the area to the outdoors by two food trucks that offer takeaway. A café and restaurant located on the Areal Böhler grounds will also offer take away meals and drinks. “ Providing this service is a common courtesy for us,” explains Ulrike Kähler . “It was important to me to offer some kind of catering service to those who work here together for three days, all of this respecting all safety regulations, of course.”
Mandatory online registration
Advance online registration is mandatory for all visitors. Each visitor will also be asked to specify at least one showroom that they plan to visit during their visit at the Areal Böhler.
“ Advance appointments between trade visitors and participating companies are absolutely vital to ensure that we are complying with regulatory requirements. And vice versa, we also ask brands to contact their customers in advance to make appointments, ” continues Ulrike Kähler .
“This will allow us to better plan and manage the number of visitors . Of course, at the end of the day it is up to all of us individually to show responsibility and ensure that everyone can work safely and efficiently at the Areal Böhler, ”he concludes.
Online services
The brands participating in the physical special edition will also be represented digitally in the digital Brandbox , to which all registered professional visitors will have access. This means that they will also have the opportunity to digitally contact the exhibiting brands and browse their lookbooks and videos . The digital Brandbox also includes a conference area where visitors can access virtual presentations.
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