- The next edition of the fashion show, which will take place from 14 to 17 September, will take advantage of the digital format to project fashion to all audiences and open the contest to new audiences internationally
- The stage of this edition will once again be the Recinto Modernista de Sant Pau, from where the 21 designers and fashion brands present in this edition will show their proposals, in fashion show films recorded on different outdoor and indoor stages, such as the Convents, the Tunnels or the gardens of the enclosure
- The public will be able to follow the broadcast of all the contents through 080 TV, from https://080barcelonafashion.cat/, which will become a virtual frontrow from where to enjoy the broadcast of contents, produced and live
- A live broadcast schedule that will include the premiere of the fashion show films, the Designers DNA, as well as a content program about the world of fashion in “Other Voices” with Fashion Talks, Business Talks and Tech Talks with the participation of world-class fashion personalities, and top experts. Also, in “Behind the scenes” will be released unpublished content in other editions such as casting, backstage or making-of
080 Barcelona Fashion is reiterated as an open and multidisciplinary platform, with an international vocation, with a commitment to sustainability , where creativity, design and innovation are visible . As a fashion platform, 080 Barcelona Fashion is characterized by being a project adaptable to the paradigm shift and the various projection needs of the brands and designers involved. The catwalk is a creative speaker in its broadest sense, which opens up to new formats, in orbit with the new forms of expression of creators.
Following the path of the previous edition, 080 Barcelona Fashion maintains the motto “Undress your mind”, which highlights adjectives such as liquid, ephemeral, fluid, which define society, fashion and design, and which take in the actuality more sense than ever.
In this edition, 080 continues to bet on technology, sustainability and the circular economy. The platform wants to promote fashion and design in Catalonia internationally. In this sense, digitalization is an opportunity to increase the projection of Catalan fashion and reach new audiences internationally.
The Department of Business and Knowledge, through the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM), promotes the 080 Barcelona Fashion, highlighting two important assets: on the one hand, the tradition of the textile industry in Catalonia, and talent and creativity, and; on the other, the prestige of Catalonia and especially the capital Barcelona as a pole of talent for design and fashion.
100% digital edition
Due to the circumstances arising from the health crisis, this edition adopts a 100% digital format. From 14 to 17 September, the public will be able to follow the broadcast of all the contents through 080 TV, from the same website https://080barcelonafashion.cat/. A virtual front row from where to enjoy the broadcast of content, produced and live.
A live broadcast schedule that will include the premiere of the collections of designers and brands (fashion show films), the broadcast of Designers DNA (documentary and artistic short films about designers and fashion firms), a more than one content program about the world of fashion in “Other Voices” that includes Fashion Talks, with the participation of personalities from the world of fashion at an international level, and Business Talks and Tech Talks by professionals and experts first level. Also, in the section “Behind the scenes” will be released unpublished content in other editions such as the casting process, what happens in the backstage and the making-of of this edition.
Contents
Designers: A total of 21 designers and fashion brands will present their creative proposals in this first digital edition of 080 Barcelona Fashion, as the protagonists of an even more focused edition, thanks to technology, to an international and global audience.
The firms and designers selected to participate in this edition are a reflection of the richness of the current creative landscape and the business diversity of the textile-fashion sector. It includes from promising young people to Catalan fashion brands with almost a century of history.
For the first time at 080 Barcelona Fashion, JÚLIA G.ESCRIBÀ will be present –with her innovative proposal with technology developed for NASA—, and the firm ONRUSHW23FH, an artistic project with experimental and high quality design. Other young firms such as ALL THAT SHE LOVES, EIKO AI, LERA MAMBA, THE LABEL EDITION and designers EÑAUT and GUILLEM RODRÍGUEZ will also take part. This edition, 080 will also feature creators such as OSCARLEON, TXELL MIRAS, and MENCHÉN TOMÁS, in addition to the firms BRAIN & BEAST and MANS. The event will also feature Catalan fashion brands such as SITA MURT, NAULOVER, MAITE BY LOLA CASADEMUNT, ESCORPION, YERSE, LEBOR GABALA, GUILLERMINA BAEZA, and the Catalan international firm, CUSTO BARCELONA. In this edition of 080 Barcelona Fashion, the following designers and brands will participate (in alphabetical order): ALL THAT SHE LOVES; BRAIN & BEAST; CUSTO BARCELONA; EIKÒ AI; EÑAUT; SCORPIO; GUILLEM RODRIGUEZ; GUILLERMINA BAEZA; JULIÀ G WROTE; LEBOR GABALA; LERA MAMBA; MAITE BY LOLA CASADEMUNT; MANS; MENCHÉN TOMÀS; NAULOVER; ONRUSHW23FH; OSCARLEON; SITA MURT; THE LABEL EDITION; TXELL MIRAS; and YERSE.
In this edition you can see collections for spring-summer 2021, although proposals will also be presented see now buy now, a promotional strategy that more and more brands and designers are following.
On the other hand, in the context of this digital edition, the presentations of the collections will be made in fashion show films , recorded in different stages of the Recinto Modernista de Sant Pau, in exterior and interior locations of the architectural ensemble such as the Convent , the Tunnels or the Gardens. At a creative level, in contrast to the digital character of 080, it has opted to produce fashion show films in a naturalistic way, without digitized effects, highlighting the beauty of the space designed by Domènech i Muntaner.
Also, in this edition, in addition to enjoying the presentations of the collections, will approach the creative universe of each of the designers and brands, through the Designers DNA , audiovisual pieces in creative documentary short format on the references conceptual and artistic of the creators and fashion firms of 080.
Other Voices: In addition to content directly related to designers, this edition will feature the Other Voices section, with a content program linked to different current aspects of the fashion world. True to its philosophy, 080 Barcelona Fashion is once again committed to knowledge, giving voice to experts, professionals and personalities in the sector.
Throughout the week, several talks aimed at technology (Tech Talks), and industry and business (Business Talks) are scheduled. Fashion Talks of relevant figures from the world of fashion will also be purchased.
Fashion Talks: Informal dialogues about fashion and its experiences with exceptional protagonists. In a relaxed way, internationally recognized names will bring in conversation format their particular perspectives on the world of fashion.
Tech Talks: In these conversations, top experts will present in live sessions, the latest trends and technological innovations. Tech Talks scheduled are “Smart shop with the customer at the center” with Hernán Camps Tascón, director of RobinBrick, organized in collaboration with Seed & Click, and “Digitizing the world of fashion: challenges and roles in the generation of unique content for global audiences ”, with influencers Inés Arroyo and Luc Loren, content generated by Logitech one of the main sponsors.
Business Talks: Knowledge space on business trends in the fashion sector in which, in the hands of experts, will discuss the impact it has had and will bring the crisis of Covid-19 to the industry. Cycle of talks promoted by Modaes. The scheduled Business Talks are “Sustainability and change in consumption patterns” by Carmen Sáez Varona, sustainability expert; “Business strategy in the new normal for fashion” by Joan Sol, managing director of Boston Consulting Group; and “Technological Transformation in Fashion: Boosting After the Covid-19,” with David Ubis of Everis.
Behind the scenes: Thanks to the opportunities offered by the digital format, in this section the public will be able to access fashionable content and spaces of the 080 never seen before such as the casting, backstage, as well as making-of of the edition. For the first time, audiovisual pieces will be included that will reveal how a fashion presentation is prepared and produced, revealing aspects such as the selection of models, the creation of hairdressing and make-up styling, fittings or what happens behind the catwalk.
080 Fashion Showroom Digital Edition
In the current context, with the difficulties for international mobility, 080 Barcelona Fashion and the Modacc Cluster have opted to convert this commercial space into the 080 Barcelona Fashion Digital Showroom, a new digital platform for interaction between commercial agents, distributors and buyers of chain stores around the world with brands from Catalonia. The 080 Barcelona Digital Fashion Showroom, exclusively for professionals, will remain active for six weeks – from September 10 to October 23 – and expects to reach a thousand international buyers.
Among the twenty Catalan brands present in this digital edition of showroom 080 are Yerse, Sita Murt, Escorpion, Lola Casademunt, Menchén Tomás, Lebor Gabala, Júlia G. Escribà, Blue Dolls, Dr. Bloom and Anna de Manel, MR. Accessories, Kris Mikita, Simorra or Munich. The showroom will integrate a tool where you can schedule virtual meetings between potential buyers and brands.
Off 080: Centennial ZD Zero Defects
In the off of this edition, the Catalan firm ZD Zero Defects will present a fashion film on the occasion of its centenary. Zero Defects is a premium brand based in Mataró that has been manufacturing the best quality underwear since 1920. With 800 points of sale, it is still a family business, with artisanal production. In this century of history, it has grown and expanded its range of fabrics and designs, patenting and introducing new materials such as stretch cotton (a revolution in 1975), or soybean fiber, a smart fabric that has meant a new milestone in textile innovation.
Sponsors and collaborating firms of the 26th edition of 080 Barcelona Fashion
This edition has 6 sponsors and collaborating brands. They are sponsors Logitech (Main Sponsor), Kevin Murphy (official hairdresser), Thuya (official manicure). For their part, M · A · C Cosmetics (official make-up), Rowenta (official ironing and haircare tools) and Font Vella (official water) are participating as collaborators. The three firms reiterate their support for the 080 project.
Logitech, the leading consumer technology company with more than 35 years of history, accompanies 080 as the main sponsor in this 100% digital edition, with the desire to participate in the opportunity that opens the digital format and delve into is in this new reality of the fashion world in which catwalks come to life through the digital ecosystem and formats and points of view multiply. For his part, Kevin Murphy, the firm of the renowned Australian fashion hairdresser, joins the 080 project, taking over the official hairdresser and the company Thuya Professional will be the official manicure in this edition.
