List of entities registered with government’s India Handloom brand initiative
India Handloom brand has been launched by the Hon’ble Prime Minister of India on the occasion of the first National Handloom Day on August 7, 2015. The Handloom Mark Scheme was launched by the Government of India on June 28, 2006 to provide assurance to the consumers about authenticity of handloom products. However, it did not cover the aspect of product quality assurance. Therefore, the India Handloom brand initiative was launched for branding of high quality handloom products with zero defects and zero effect on the environment. It differentiates high quality handloom products and helps in earning trust of customers by endorsing their quality in terms of raw materials, processing, embellishments, weaving design and other quality parameters and by ensuring social and environmental compliances in their production.The registration for India Handloom is granted to certain specified eligible entities in respect of identified product categories which meet prescribed quality parameters.
Products Identified for Branding
Based on Geographical Indication registration and their unique characteristics, the following products have been identified for branding under the India Handloom Brand.
Specified standard quality parameters for all products are available at www.handlooms.nic.in.
A permissible tolerance of +/- 5% on quality parameters like count of yarns, ends/picks per inch and size is allowed.
The India Handloom brand initiative is intended to bring the following benefits to various stakeholders of the handloom sector:
Handloom products with the premium India Handloom brand would be differentiated from other products in terms of quality.
Through the brand, the customer will be assured that the product quality is high because of proper texture, use of good quality yarns and dyeing with safe dyes which are free from banned amines.
Bulk buyers and exporters will be able to source quality branded fabrics as per their designs.
Weavers will be able to get bulk orders and higher wages by interacting directly with the market.
Weaver entrepreneurs and other manufacturers will take up production and marketing of quality handloom fabrics in bulk within and outside the country.
Ministry of Textiles will actively promote the brand through media campaigns to raise awareness among manufacturers as well as consumers and create demand for products with the India Handloom brand.
Contact details:
Nearest Weavers’ Service Centre
Development Commissioner (Handlooms) Room No. 55 Ministry of Textiles Government of India Udyog Bhawan New Delhi -110011
Following is the list of entities registered with government’s India Handloom brand initiative. Products with brand India Handloom will have a label with “India Handloom” logo and registration number.
List of Registered Handloom Brand Holders in India
