Pronovias Group, Yolancris, Jesús Peiró, Cymbeline, Sophie et Voilà, Valentini are some of the bridal fashion brands that have already confirmed their presence at the VBBFW Digital Experience . The new digital edition of the show will take place from September 18 to 22 , to facilitate the maximum participation of the firms and contribute to the dynamism of business, both nationally and internationally.
step to adapt to the new times and does so hand in hand with the sector, to move forward together towards a new scenario and continue to support the revitalization of the business and creativity of the world of bridal fashion.”
For his part, the president of VBBFW and owner of the Jesús Peiró firm , Jesús Díez Betriu , has assured that “the brands’ response to our proposal shows that the event is more necessary than ever for the sector and thus revalidates its role of global platform and essential promotional tool for companies ”.
Aire Barcelona model
VBBFW has moved its announced dates for a few days to adapt them to the needs of the brands in the sector and thus achieve the best national and international participation both on the catwalk and in the trade show. Thus, the event will take place from September 18 to 22 , but the commercial platform will remain operational and at the disposal of firms, buyers, distributors, manufacturers and designers, for a month, until October 18.
Beyond a digital event
The VBBFW 2020 platform has been designed in collaboration with the theater company La Fura dels Baus, which has added the latest technologies to its unmistakable artistic language. Thus, the event will present the parades of the reference brands of the sector in “streaming” with a revolutionary staging through an innovative 400 m2 stage made up of LED screens 7 m high and more than 20 m wide creating thus an immersive and different experience in each presentation.
Likewise, the VBBFW App will offer the trade show in an agile and interactive way, to facilitate contacts and immediate interaction between the operators of the sector via computer or mobile phone, at any time and from the five continents.
Pronovias Group, Yolancris, Jesús Peiró, Cymbeline, Sophie et Voilà, Valentini are some of the bridal fashion brands that have already confirmed their presence at the VBBFW Digital Experience . The new digital edition of the show will take place from September 18 to 22 , to facilitate the maximum participation of the firms and contribute to the dynamism of business, both nationally and internationally.
Pronovias Group, Yolancris, Jesús Peiró, Cymbeline, Sophie et Voilà, Valentini are some of the bridal fashion brands that have already confirmed their presence at the 
